Marketing Manager Salary 2026 — Take-Home Pay by State
Marketing managers plan and execute campaigns to drive demand, build brand, and grow revenue across digital, content, and traditional channels.
US Average
$177,770
BLS, May 2025
Best State (Net)
$148,229
Massachusetts
Take-Home TX
$120,496
on $159,810 · No state tax
Job Growth
6%
Source: BLS, May 2025 · Marketing Managers (SOC 11-2021)
Key Facts — Marketing Manager 2026
BLS median: $157,620 for marketing managers (BLS May 2023 OES)
Bay Area Product Marketing Managers clear $250K+ total comp with equity
B2B SaaS specialty pays 25–40% above traditional consumer marketing
Agency vs in-house: in-house typically pays 15–25% more for senior roles
CMO total comp at FAANG often exceeds $500K with equity
US Pay Range
Pay percentiles for Marketing Managers across the US (BLS, May 2025), with the estimated take-home in Texas.
Bottom 10%
$90,260
gross/year
Est. take-home (TX):
$72,328
25th percentile
$123,020
gross/year
Est. take-home (TX):
$95,350
Median
$166,790
gross/year
Est. take-home (TX):
$125,267
75th percentile
$216,410
gross/year
Est. take-home (TX):
$161,013
Top 10%
$293,610
gross/year
Est. take-home (TX):
$211,173
Specialties & Salary Premiums
| Specialty | Est. Salary | Premium |
|---|---|---|
| Product Marketing (PMM) | $212,787 | +35% |
| Growth / Performance | $197,025 | +25% |
| Brand Marketing | $173,382 | +10% |
| Content / SEO | $165,501 | +5% |
| Demand Generation (B2B) | $189,144 | +20% |
| Social Media / Influencer | $157,620 | 0% |
Best States for Marketing Managers — Real Take-Home Pay
Ranked by estimated take-home pay (single filer, no additional deductions). The highest gross salary doesn't always mean the most money in your pocket.
▲Top 5 — Highest Take-Home
Marketing Manager Salary by State — All 50 States
BLS average pay in each state (BLS, May 2025) and the estimated take-home for a single filer with no additional deductions. BLS publishes no figure for 3 states: they show the US average, marked "US figure", at the end of the table. Click any state for the full breakdown.
| State | Average Pay (BLS) | Est. Take-Home |
|---|---|---|
| $213,230 | $148,229 | |
| $202,480 | $138,836 | |
| $185,590 | $138,184 | |
| $196,210 | $138,177 | |
| $207,860 | $136,928 | |
| $198,400 | $136,567 | |
| $195,940 | $135,448 | |
| $191,820 | $130,604 | |
| $172,390 | $129,095 | |
| $179,330 | $123,828 | |
| $173,660 | $123,542 | |
| $161,610 | $121,726 | |
| $159,810 | $120,496 | |
| $159,010 | $119,949 | |
15Montana | $170,770 | $119,700 |
16Illinois | $170,370 | $119,425 |
17Georgia | $168,940 | $119,055 |
| $155,840 | $117,783 | |
| $159,270 | $115,237 | |
20Kansas | $163,980 | $114,996 |
| $162,650 | $114,929 | |
22Oregon | $171,930 | $113,803 |
23Arizona | $152,080 | $111,813 |
| $145,590 | $110,777 | |
25Indiana | $150,830 | $109,938 |
26Maryland | $160,240 | $109,621 |
27Maine | $157,080 | $108,599 |
28Utah | $152,090 | $108,452 |
29Ohio | $147,400 | $108,396 |
30Michigan | $150,850 | $108,212 |
31Idaho | $150,750 | $107,422 |
32Arkansas | $148,230 | $107,297 |
33Missouri | $144,840 | $104,394 |
| $145,300 | $103,518 | |
| $136,760 | $103,355 | |
| $134,410 | $103,135 | |
37Iowa | $139,870 | $102,204 |
38Kentucky | $138,310 | $101,078 |
| $136,210 | $100,654 | |
| $130,600 | $100,531 | |
41Oklahoma | $136,560 | $99,005 |
42Alabama | $135,310 | $98,285 |
| $130,660 | $95,501 | |
44Nebraska | $127,360 | $93,401 |
45Hawaii | $132,170 | $92,973 |
| $120,770 | $89,693 | |
| $121,140 | $89,393 | |
| $177,770US figure | $124,830 | |
49Vermont | $177,770US figure | $123,146 |
50Delaware | $177,770US figure | $122,380 |
Maximize Your Take-Home
401(k) — $24,500 max
Reduces taxable income dollar-for-dollar
HSA — $4,400 single
Triple tax advantage — deductible, grows tax-free, tax-free withdrawals
FSA — $3,300 max
Medical expenses with pre-tax dollars
State consideration
Moving to TX, FL, WA can save $5,000–$15,000/year in taxes
Calculate Your Exact Take-Home as a Marketing Manager
Add 401(k), HSA, dependents, and more to see your personalized take-home in your state.
Open Calculator →Frequently Asked Questions
Find answers to common questions about your taxes and our calculator.
Marketing Manager Salary by State — Detailed Pages
Alabama
$98,285
net
AlaskaNo state tax
$100,531
net
Arizona
$111,813
net
Arkansas
$107,297
net
California
$136,928
net
Colorado
$138,177
net
Connecticut
$123,828
net
Delaware
$122,380
net
FloridaNo state tax
$119,949
net
Georgia
$119,055
net
Hawaii
$92,973
net
Idaho
$107,422
net
Illinois
$119,425
net
Indiana
$109,938
net
Iowa
$102,204
net
Kansas
$114,996
net
Kentucky
$101,078
net
Louisiana
$100,654
net
Maine
$108,599
net
Maryland
$109,621
net
Massachusetts
$148,229
net
Michigan
$108,212
net
Minnesota
$130,604
net
Mississippi
$89,693
net
Missouri
$104,394
net
Montana
$119,700
net
Nebraska
$93,401
net
NevadaNo state tax
$103,135
net
New HampshireNo state tax
$121,726
net
New Jersey
$136,567
net
New Mexico
$95,501
net
New York
$138,836
net
North Carolina
$123,542
net
North Dakota
$103,355
net
Ohio
$108,396
net
Oklahoma
$99,005
net
Oregon
$113,803
net
Pennsylvania
$115,237
net
Rhode Island
$124,830
net
South Carolina
$114,929
net
South DakotaNo state tax
$129,095
net
TennesseeNo state tax
$110,777
net
TexasNo state tax
$120,496
net
Utah
$108,452
net
Vermont
$123,146
net
Virginia
$135,448
net
WashingtonNo state tax
$138,184
net
West Virginia
$89,393
net
Wisconsin
$103,518
net
WyomingNo state tax
$117,783
net