Business

Marketing Manager Salary in Maine (2026)

The average Marketing Manager in Maine earns around $158,000/year. After taxes, your estimated take-home is $109,079/year ($9,090/month).

Take-Home Pay Breakdown

CategoryAmount
Annual Take-Home Pay
$109,079
Monthly Take-Home Pay
$9,090
Biweekly Take-Home Pay
$4,195
Hourly Take-Home Pay

based on 2,080 hrs/year

$52/hr
Federal Tax
$26,654
State Tax
$10,180
FICA Taxes
$12,087
Effective Tax Rate

total taxes ÷ gross salary

30.96%
Estimates only — not tax advice. · Full disclaimer →

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Key terms:···

Marketing Manager Salary Ranges in Maine

Entry Level (0–3 yrs)

$105,000

/year

See tax breakdown →

Mid Level (3–7 yrs)

$158,000

/year

See tax breakdown →

Senior Level (7+ yrs)

$240,000

/year

See tax breakdown →

Not all Marketing Managers earn the same — not even close

Maine's marketing manager market is anchored by L.L. Bean Freeport (substantial private retail + the substantial L.L. Bean Freeport flagship + the substantial L.L. Bean brand + post-2024 L.L. Bean modernization + ~5K Maine workforce), WEX Inc. Portland (Fortune 500 fintech marketing + payments brand), IDEXX Laboratories Westbrook (Fortune 500 veterinary diagnostics marketing + B2B veterinary brand), Hannaford Supermarkets Scarborough (Delhaize America + the substantial Hannaford brand) + Shaw's Supermarkets ME + Renys Maine, MaineHealth Portland + Northern Light Health Bangor healthcare marketing, Bangor Savings Bank + TD Bank Maine + Bank of America Maine financial services marketing, the substantial ME tourism marketing (Acadia National Park ~4M+ annual visitors + Mount Desert Island + Bar Harbor + Boothbay Harbor + Camden + the substantial Maine Office of Tourism + Maine Vacationland brand + the substantial ME lobster industry brand + Maine Lobster Marketing Collaborative), the substantial post-2020 ME UHNW migration marketing.

VP Marketing (L.L. Bean / WEX / IDEXX)

$185,000–$385,000+ TC

Senior marketing leader at L.L. Bean + WEX + IDEXX + Hannaford + MaineHealth

Senior Marketing Manager (L.L. Bean Freeport)

$105,000–$162,000+ bonus

L.L. Bean Freeport · DTC + e-commerce + the substantial L.L. Bean Freeport flagship brand

Senior Marketing Manager (WEX Portland)

$108,000–$168,000+ TC

WEX Portland · payments brand + B2B fintech + corporate marketing

Senior Marketing Manager (IDEXX Westbrook)

$102,000–$158,000+ TC

IDEXX · veterinary diagnostics B2B marketing + companion animal vet brand

Senior Marketing Manager (Hannaford / Shaws / Renys)

$92,000–$142,000+ bonus

Hannaford Scarborough + Shaws + Renys + L.L. Bean · ME retail + grocery brand

Senior Marketing Manager (MaineHealth / Northern Light)

$82,000–$128,000+ bonus

MaineHealth + Northern Light · multi-state healthcare marketing

Senior Marketing Manager (Maine Tourism / Acadia)

$72,000–$115,000+ bonus

Maine Office of Tourism + Acadia + Bar Harbor + Boothbay + the substantial Vacationland

Senior Marketing Manager (ME Lobster / Seafood Brand)

$78,000–$122,000+ bonus

Maine Lobster Marketing Collaborative + DMR + the substantial ME lobster brand

Mid-Level Marketing Manager (3-6 yrs)

$62,000–$92,000

Functional MM at ME major employers · transitioning to senior band

Junior Marketing Manager (0-3 yrs)

$48,000–$68,000

UMaine Maine Business + USM + Bowdoin + Colby + Bates Marketing · entry band

Worth knowing: L.L. Bean Freeport + the substantial Maine lobster industry brand + Acadia NPS tourism marketing tri-anchor is one of the country's distinctive concentrated US single-state heritage retail + seafood brand + national park tourism marketing anchor and a feature most national marketing surveys understate for ME. L.L. Bean Freeport (substantial private retail + the substantial L.L. Bean post-1912 founding by Leon Leonwood Bean + the substantial L.L. Bean Freeport flagship 24/7 retail + the substantial L.L. Bean DTC + e-commerce + outdoor catalog brand + the substantial L.L. Bean ~5K Maine workforce + the substantial L.L. Bean Bean Boot + Maine Hunting Shoe heritage + the substantial post-2024 L.L. Bean modernization + the substantial L.L. Bean Outdoor Discovery School + the substantial L.L. Bean post-COVID e-commerce growth) supports substantial ME heritage retail brand marketing. Senior L.L. Bean marketing managers clear $105-162K+ bonus. The substantial Maine lobster industry marketing (Maine Lobster Marketing Collaborative + Maine Department of Marine Resources + the substantial ME lobster ~80%+ of US lobster supply + the substantial post-2020 Maine lobster brand + the substantial Maine Lobster Festival Rockland + the substantial post-COVID-19 lobster price recovery + the substantial ME lobster post-right-whale regulatory pressure brand response). Acadia National Park ~4M+ annual visitors + Mount Desert Island + Bar Harbor + Boothbay + Camden + Maine Office of Tourism Vacationland brand. WEX + IDEXX B2B fintech + vet diagnostics brand + Hannaford + Renys + MaineHealth + Bangor Savings. ME progressive top 7.15% + ME is NOT a RTW state anchor the ME marketing proposition.

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