Business

Marketing Manager Salary in Hawaii (2026)

The average Marketing Manager in Hawaii earns around $158,000/year. After taxes, your estimated take-home is $108,608/year ($9,051/month).

Take-Home Pay Breakdown

CategoryAmount
Annual Take-Home Pay
$108,608
Monthly Take-Home Pay
$9,051
Biweekly Take-Home Pay
$4,177
Hourly Take-Home Pay

based on 2,080 hrs/year

$52/hr
Federal Tax
$26,654
State Tax
$10,651
FICA Taxes
$12,087
Effective Tax Rate

total taxes ÷ gross salary

31.26%
Estimates only — not tax advice. · Full disclaimer →

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Marketing Manager Salary Ranges in Hawaii

Entry Level (0–3 yrs)

$105,000

/year

See tax breakdown →

Mid Level (3–7 yrs)

$158,000

/year

See tax breakdown →

Senior Level (7+ yrs)

$240,000

/year

See tax breakdown →

Not all Marketing Managers earn the same — not even close

Hawaii's marketing manager market is anchored by HI tourism + destination marketing (Hawaii Tourism Authority HTA + Hawaii Visitors and Convention Bureau HVCB + the substantial post-2023 Maui wildfire visitor recovery marketing + the substantial HI tourism as one of country's largest US destination tourism markets ~$22B+ pre-pandemic + Hawaiian Airlines + Hilton Hawaiian Village + Aulani Disney + Mauna Kea + Marriott + Hyatt destination + loyalty marketing), HI banking brand (Bank of Hawaii + First Hawaiian Bank + Central Pacific Bank + American Savings Bank), HI consumer brand (ABC Stores HI ~70+ tourist convenience + Maui Divers Jewelry + Kona Coffee Industry + the substantial HI agricultural brand + Big Island Coffee + Maui Pineapple + Lanikai), HI utility + telecom (Hawaiian Electric + Hawaiian Telcom), University of Hawaii Shidler College of Business + Chaminade + Hawaii Pacific marketing pipeline, plus the substantial post-2023 Maui wildfire recovery + the substantial HI marketing post-COVID + post-Maui recovery.

VP / Director Marketing

$135,000–$245,000+ bonus

VP Mktg at Hawaiian Airlines + Hilton + Aulani + BoH + FHB + HTA

Sr Marketing Manager (Hawaii Tourism Authority HTA)

$105,000–$162,000+ bonus

HTA + HVCB destination marketing · post-2023 Maui wildfire recovery

Sr Brand / Performance Marketing

$98,000–$148,000+ bonus

HI tourism digital + paid + SEO + the substantial post-2024 GenAI mktg

Sr Marketing Manager (Hawaiian Airlines)

$105,000–$162,000+ bonus

Hawaiian Airlines · loyalty + tourism + post-2024 Alaska merger brand

Sr Marketing Manager (Hilton / Aulani Disney / Mauna Kea)

$98,000–$148,000+ bonus

Hilton Hawaiian Village + Aulani Disney + Mauna Kea · luxury HI hospitality

Sr Marketing Manager (Bank of Hawaii / FHB / Central Pacific)

$92,000–$142,000+ bonus

BoH + FHB + Central Pacific · HI banking brand + B2B + consumer

Sr Marketing Manager (Hawaiian Electric / Hawaiian Telcom)

$85,000–$132,000+ bonus

Hawaiian Electric + Hawaiian Telcom · HI utility + telecom brand

Sr Marketing Manager (Consumer Brand / Kona Coffee)

$85,000–$128,000+ bonus

ABC Stores + Kona Coffee + Maui Divers + the substantial HI consumer brand

Mid-Level Marketing Mgr (3-6 yrs)

$62,000–$95,000+ bonus

Functional IC at HI major employers · transitioning to senior band

Marketing Coordinator (0-3 yrs)

$48,000–$65,000+ bonus

UH Shidler + Chaminade + Hawaii Pacific + BYU-Hawaii · entry

Worth knowing: Hawaii Tourism Authority + Hawaii Visitors and Convention Bureau + Hawaiian Airlines + Hilton + Aulani Disney destination + tourism marketing tri-anchor is one of the country's distinctive concentrated US single-state destination tourism + airline + luxury hospitality marketing cluster and a feature most national marketing surveys understate for HI. Hawaii Tourism Authority HTA + Hawaii Visitors and Convention Bureau HVCB (the substantial post-2023 Maui wildfire visitor recovery marketing + the substantial HI tourism as one of country's largest US destination tourism markets ~$22B+ pre-pandemic + ~9M+ annual visitors). Hawaiian Airlines (post-2024 Alaska Airlines-Hawaiian $1.9B merger + the substantial Hawaiian Airlines loyalty + tourism + Pacific + Asia routes). Hilton Hawaiian Village Waikiki + Aulani Disney Ko Olina + Mauna Kea Beach Hotel + Marriott + Hyatt + the substantial HI luxury hospitality. HI banking brand (Bank of Hawaii + First Hawaiian Bank + Central Pacific Bank + American Savings Bank). HI consumer brand (ABC Stores ~70+ tourist convenience + Maui Divers Jewelry + Kona Coffee Industry + Big Island Coffee + Maui Pineapple). Hawaiian Electric + Hawaiian Telcom utility + telecom brand. UH Shidler + Chaminade + Hawaii Pacific. post-Act 46 HI progressive top 11% phased 2024-2031 + post-2023 Maui wildfire recovery anchor the HI marketing proposition.

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