How much does a Marketing Manager make in Massachusetts?

BLS puts the average Marketing Manager pay in Massachusetts at $213,230 a year (BLS, May 2025). On that pay in Massachusetts, after federal taxes, FICA, and Massachusetts state taxes, your estimated take-home pay is approximately $148,229 annually ($12,352/month).

What is the take-home pay for a Marketing Manager in Massachusetts?

On a $213,230 salary in Massachusetts, your take-home pay is approximately $148,229/year or $12,352/month. Federal tax: $39,909. State tax: $10,442. FICA: $14,650.

Is $213,230 a good Marketing Manager salary?

$213,230 is the BLS average Marketing Manager pay in Massachusetts, 20% above the US average of $177,770 (BLS, May 2025). The middle 50% in Massachusetts earn between $167,290 and $261,420.

How do Massachusetts taxes affect Marketing Manager salaries?

Massachusetts levies state income tax on top of federal taxes. Your estimated state tax on $213,230 is $10,442. Your total effective tax rate is approximately 30.5%.

What are the career growth prospects for Marketing Managers?

In Massachusetts, the top 10% earn over $310,510 and the bottom 10% under $122,350 (BLS, May 2025). 6% growth through 2032 (faster than average). Related roles include: Digital Marketing Manager, Brand Manager, Product Marketing Manager, CMO.

How can a Marketing Manager in Massachusetts reduce their tax bill?

Maximize your 401(k) contribution ($24,500 in 2026) to reduce taxable income. An HSA ($4,400 single / $8,750 family) adds further pre-tax savings. These strategies can save thousands annually — use our calculator to see your exact savings.

Business

Marketing Manager Salary in Massachusetts (2026)

Average Marketing Manager pay in Massachusetts

$213,230/year

≈ $103/hour before tax

Middle 50% earn $167,290–$261,420

US average: $177,770

Source: BLS, May 2025

After tax (single filer)

$148,229/year

$12,352/month · effective tax rate 30.48%

Federal $39,909
State $10,442
FICA $14,650
Take-home

Pay by role in Massachusetts

CMO / VP Marketing (Fortune 500)$265,000–$525,000+ TC
Senior Marketing Director$175,000–$265,000
Marketing Director (Mid-Cap)$135,000–$195,000
Senior Marketing Manager$115,000–$165,000
Senior PMM (Product Marketing)$130,000–$195,000
Senior Brand Manager (Pharma DTC)$125,000–$185,000

See all 10 roles with notes

See the full tax breakdown

Category	Amount
Annual Take-Home Pay	$148,229
Monthly Take-Home Pay	$12,352
Biweekly Take-Home Pay	$5,701
Hourly Take-Home Pay based on 2,080 hrs/year	$71/hr
Federal Tax	$39,909
State Tax	$10,442
FICA Taxes	$14,650
Effective Tax Rate total taxes ÷ gross salary	30.48%

Estimates only — not tax advice. · Full disclaimer →

Not all Marketing Managers earn the same — not even close

Massachusetts's marketing management market is anchored by Wayfair HQ Boston (e-commerce furniture, ~13K global employees), HubSpot Cambridge (CRM SaaS, marketing automation pioneer), Boston Beer Company HQ Boston (Samuel Adams, Truly Hard Seltzer, Twisted Tea), Liberty Mutual Insurance HQ Boston (~50K global employees, Fortune 100), Fidelity Investments marketing (~30K Boston employees), TripAdvisor HQ Needham, plus the Kendall Square biotech DTC pharma marketing cluster (Moderna patient-services, Vertex DTC, Biogen direct-to-patient) and Boston-area sports marketing (Red Sox, Patriots, Celtics, Bruins).

CMO / VP Marketing (Fortune 500)

$265,000–$525,000+ TC

Wayfair CMO · Liberty Mutual senior VP · Boston Beer CMO · Fidelity senior brand · HubSpot CMO

Senior Marketing Director

$175,000–$265,000

Wayfair senior · HubSpot senior PMM · TripAdvisor senior brand · Liberty Mutual marketing director

Marketing Director (Mid-Cap)

$135,000–$195,000

Boston Beer brand director · iRobot · Toast brand · Wellington marketing · ProfileX marketing

Senior Marketing Manager

$115,000–$165,000

Most common senior IC band · brand and product manager roles at MA Fortune 500

Senior PMM (Product Marketing)

$130,000–$195,000

HubSpot product marketing · Akamai · Toast · DataRobot · senior SaaS product marketing specialty

Senior Brand Manager (Pharma DTC)

$125,000–$185,000

Vertex DTC brand · Moderna patient-services · Biogen disease-state marketing · pharma compliance premium

Marketing Manager (Mid-Level)

$92,000–$135,000

6-10 years · functional management at smaller MA firms and mid-cap brands

Digital / Performance Marketing Manager

$98,000–$148,000

Wayfair DTC digital · HubSpot inbound · Boston digital agency scene · paid media specialist

Senior B2B Marketing Manager

$120,000–$175,000

Akamai B2B · Raytheon defense marketing · Bain & Company · BCG · State Street institutional

Senior Brand Manager (Consumer / CPG)

$115,000–$170,000

Boston Beer brand (Samuel Adams, Truly, Twisted Tea) · Ocean Spray Cranberries · iRobot · cherry-picked CPG

Worth knowing: HubSpot Cambridge is the structural feature most national marketing-career surveys understate for MA. HubSpot (founded 2006, IPO 2014, ~7,500 global employees) pioneered the 'inbound marketing' category and remains the largest standalone marketing SaaS company by revenue (~$2.5B annual revenue, ~$30B+ market cap). HubSpot's substantial product marketing organization plus the company's marketing-as-thought-leadership content business creates a unique senior marketing career destination. Wayfair HQ Boston (e-commerce furniture, ~13K global employees, post-2022 financial restructuring) operates substantial brand + product + performance marketing across the Wayfair, AllModern, Birch Lane, Joss & Main, and Perigold brand portfolio. Boston Beer Company HQ Boston (founded 1984 by Jim Koch, ~$2B revenue, Samuel Adams + Truly Hard Seltzer + Twisted Tea + Dogfish Head + Angry Orchard brand portfolio) drives consumer CPG brand marketing depth. Liberty Mutual Insurance HQ Boston (Fortune 100, ~50K global employees, ~$50B revenue) operates large DTC personal lines insurance marketing. The Kendall Square biotech DTC pharma marketing cluster (Vertex Pharmaceuticals direct-to-patient + Moderna patient-services + Biogen disease-state marketing) creates a senior brand-management specialty at the intersection of pharma + marketing. The MA combined effective rate at $145K senior marketing comp is 5% flat — but at $1.117M+ TC the Fair Share 4% surtax pushes combined top to 9%.

Sources & Methodology

Salary figures are market estimates for Marketing Managers in Massachusetts and vary by employer, specialty, seniority, and metro. Take-home math assumes a single filer with no dependents, the standard deduction, and Massachusetts 2026 state rates. Local taxes, insurance premiums, and pre-tax contributions will move your number — run the calculator for your own situation.

Run your own numbers