Marketing Manager Salary in Wisconsin (2026)
The average Marketing Manager in Wisconsin earns around $158,000/year. After taxes, your estimated take-home is $112,228/year ($9,352/month).
Take-Home Pay Breakdown
| Category | Amount |
|---|---|
Annual Take-Home Pay | $112,228 |
Monthly Take-Home Pay | $9,352 |
Biweekly Take-Home Pay | $4,316 |
Hourly Take-Home Pay based on 2,080 hrs/year | $54/hr |
Federal Tax | $26,654 |
State Tax | $7,031 |
FICA Taxes | $12,087 |
Effective Tax Rate total taxes ÷ gross salary | 28.97% |
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Marketing Manager Salary Ranges in Wisconsin
Not all Marketing Managers earn the same — not even close
Wisconsin's marketing manager market is anchored by Kohl's HQ Menomonee Falls (Fortune 500 retailer with substantial brand + merchandising + media + digital marketing, ~$17B revenue), Harley-Davidson HQ Milwaukee (iconic American motorcycle brand with substantial dealer + lifestyle + apparel marketing, Fortune 500), Kimberly-Clark HQ Neenah (Fortune 200 consumer paper including Kleenex + Huggies + Scott + Cottonelle + Kotex), SC Johnson HQ Racine (private CPG including Glade + Pledge + Raid + OFF! + Ziploc), Northwestern Mutual brand + advisor marketing, Schreiber Foods Green Bay (private dairy + cheese ~$7B), plus Briggs & Stratton + Mercury Marine + Snap-on consumer brands.
VP / Director Marketing
$215,000–$385,000+ TC
Kohl's VP · Harley-Davidson VP · Kimberly-Clark VP · SC Johnson VP · Fortune 500 marketing leadership
Senior Brand Manager (CPG)
$125,000–$200,000
Kimberly-Clark brand · SC Johnson brand · Schreiber + Sargento brand · ABM + ZBB specialty
Senior Marketing Manager (Retail / Lifestyle)
$118,000–$185,000
Kohl's marketing · Harley-Davidson lifestyle · Snap-on dealer · Trek Bicycle Waterloo
Senior Marketing Manager (Insurance)
$120,000–$195,000
Northwestern Mutual + American Family + CUNA Mutual + WPS · advisor + agent + member marketing
Senior Marketing Manager (Industrial)
$118,000–$185,000
Johnson Controls + Rockwell + A.O. Smith + Manitowoc · B2B + dealer-channel marketing
Senior Digital / Performance Marketing
$125,000–$200,000
Kohl's digital · Harley-Davidson e-comm · NM digital · paid + SEO + CRM + martech specialty
Senior Marketing Analytics / MMM
$125,000–$200,000
Kohl's analytics · Kimberly-Clark MMM · Northwestern Mutual analytics · attribution specialty
Senior Communications / PR
$108,000–$175,000
Harley-Davidson PR (iconic brand stewardship) · NM external affairs · Kimberly-Clark PR
Mid-Level Marketing Manager (3-6 yrs)
$85,000–$125,000
Functional MM at WI Fortune 500 · transitioning to senior band
Junior / Coordinator (0-3 yrs)
$56,000–$82,000
UW-Madison Business + Marquette + UW-Milwaukee marketing pipeline · entry band
Worth knowing: Harley-Davidson HQ Milwaukee is one of the country's most iconic American brands and a feature most national marketing surveys understate for WI. Harley-Davidson (Fortune 500, ~$5B revenue, ~5K Milwaukee employees including the Juneau Avenue corporate HQ + the Pilgrim Road manufacturing complex, founded 1903 in Milwaukee) operates substantial dealer marketing + apparel + accessories (Harley-Davidson clothing + branded goods is ~$1B+ revenue line) + iconic-brand stewardship + lifestyle marketing — Harley-Davidson Museum Milwaukee (opened 2008) anchors the brand's heritage marketing. Senior Harley brand + lifestyle managers clear $118-185K TC. Kimberly-Clark HQ Neenah (Fortune 200, ~$20B revenue, ~6K WI employees) operates substantial CPG brand marketing across Kleenex + Huggies + Scott + Cottonelle + Kotex + Depend + Poise. SC Johnson HQ Racine (private CPG, ~$11B revenue, the country's largest privately-held CPG company, Johnson family-owned for 5 generations) operates substantial brand marketing across Glade + Pledge + Raid + OFF! + Ziploc + Drano + Windex. Kohl's HQ Menomonee Falls (Fortune 500, ~$17B revenue, ~30K stores nationally) anchors WI retail marketing. WI's 7.65% top bracket catches VP-level comp at $250K+ TC but is substantially lower than MN's 9.85% top.
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More on Wisconsin
Salaries by profession, top-paying roles by industry, and an economic breakdown for Wisconsin in 2026.
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