UX Designer Salary in Wisconsin (2026)
Average UX Designer pay in Wisconsin
$94,340/year
≈ $45/hour before tax
Middle 50% earn $71,020–$103,530
US average: $117,490
Source: BLS, May 2025 · Web and Digital Interface Designers
After tax (single filer)
$71,107/year
$5,926/month · effective tax rate 24.63%
- Federal $11,925
- State $4,092
- FICA $7,217
- Take-home
Pay by role in Wisconsin
- Director / VP Design$185,000–$345,000+ TC
- Senior UX Designer (Clinical / Epic)$125,000–$200,000
- Senior UX Designer (Insurance)$118,000–$185,000
- Senior UX Designer (Retail / E-comm)$118,000–$185,000
- Senior UX Designer (Payments / Fintech)$125,000–$200,000
- Senior UX Researcher$125,000–$200,000
See the full tax breakdown
| Category | Amount |
|---|---|
Annual Take-Home Pay | $71,107 |
Monthly Take-Home Pay | $5,926 |
Biweekly Take-Home Pay | $2,735 |
Hourly Take-Home Pay based on 2,080 hrs/year | $34/hr |
Federal Tax | $11,925 |
State Tax | $4,092 |
FICA Taxes | $7,217 |
Effective Tax Rate total taxes ÷ gross salary | 24.63% |
Not all UX Designers earn the same — not even close
Wisconsin's UX designer market is anchored by Epic Systems Verona (~12K WI employees, the country's largest healthcare software UX team designing clinical UX for ~78% of US hospital beds via MyChart + Hyperspace + Haiku + Canto + Limerick mobile + Cosmos research portal), Northwestern Mutual HQ Milwaukee (advisor platform + member portal + investment app UX), American Family Insurance HQ Madison, Kohl's HQ Menomonee Falls (e-comm + app UX), Fiserv HQ Brookfield (bank platform UX), Harley-Davidson (dealer + e-comm + connected motorcycle UX), plus Aurora Advocate + UW Health patient-facing healthcare UX.
Director / VP Design
$185,000–$345,000+ TC
Epic Director Design · NM VP Design · Kohl's Director · Fiserv Director · senior leadership
Senior UX Designer (Clinical / Epic)
$125,000–$200,000
Epic Verona clinical UX · MyChart + Hyperspace + Haiku · ~78% US hospital beds reach
Senior UX Designer (Insurance)
$118,000–$185,000
NM advisor + member portal · American Family · CUNA Mutual · WPS · advisor + member + claims UX
Senior UX Designer (Retail / E-comm)
$118,000–$185,000
Kohl's · Harley-Davidson e-comm · Trek Bicycle · Snap-on · conversion + checkout + browse UX
Senior UX Designer (Payments / Fintech)
$125,000–$200,000
Fiserv · Robert W. Baird advisor tools · CUNA Mutual · bank + advisor + investor UX
Senior UX Researcher
$125,000–$200,000
Epic research · NM research · Kohl's research · qualitative + quantitative methods specialty
Senior Product Designer (B2B)
$130,000–$200,000
Johnson Controls + Rockwell + Snap-on + Manitowoc · industrial + dealer-tool UX specialty
Senior Content / UX Writer
$98,000–$155,000
Epic content · NM content · Kohl's content · microcopy + IA + content design specialty
Mid-Level UX Designer (3-6 yrs)
$82,000–$125,000
Functional UX designer at WI Fortune 500 · transitioning to senior band
Junior UX Designer (0-3 yrs)
$58,000–$88,000
UW-Madison School of Human Ecology + UW-Stout Industrial Design + MIAD + Marquette pipeline · entry portfolio
Worth knowing: Epic Systems UX team is the country's largest healthcare-software UX organization and a feature most national UX surveys understate for WI. Epic's clinical UX team designs the user interfaces flowing through ~78% of US hospital beds running Epic EHR — including MyChart patient portal (~150M+ active US patients), Hyperspace clinical workstation UI, Haiku + Canto + Limerick mobile clinical apps, plus the Cosmos research portal. Senior Epic clinical UX designers clear $125-200K TC. Northwestern Mutual UX Milwaukee operates substantial advisor platform + member portal + investment app UX for the country's largest mutual life insurer. American Family Insurance UX Madison anchors auto/home insurance digital UX. Kohl's HQ Menomonee Falls operates substantial e-commerce + app UX across ~$17B revenue + ~30K-product catalog. Harley-Davidson connected motorcycle UX (post-2014 Harley-Davidson Connect program) supports premium B2C + lifestyle UX. UW-Stout Industrial Design is one of the country's most respected industrial + UX design programs supporting WI design talent pipeline. WI's 7.65% top bracket catches Senior + Director UX comp at $250K+ TC but is substantially lower than MN's 9.85% top.
Sources & Methodology
- →IRS Rev. Proc. 2025-32 — 2026 federal brackets and standard deduction
- →IRS Notice 2025-67 — 2026 retirement-plan contribution limits
- →IRS Rev. Proc. 2025-19 — 2026 HSA contribution limits
- →Social Security Administration — 2026 Social Security wage base
- →2026 Form 1-ES instructions, D-101A Rev. 1-26 — standard deduction schedules and rate schedules (WI Department of Revenue)
- →BLS Occupational Employment and Wage Statistics — UX Designer wage data for Wisconsin
Salary figures are market estimates for UX Designers in Wisconsin and vary by employer, specialty, seniority, and metro. Take-home math assumes a single filer with no dependents, the standard deduction, and Wisconsin 2026 state rates. Local taxes, insurance premiums, and pre-tax contributions will move your number — run the calculator for your own situation.
Run your own numbers
- Wisconsin paycheck calculator → · 401(k), HSA, dependents
- 1099 tax calculator → · self-employment tax 15.3%
- RSU calculator → · flat 22% withholding often falls short
- Bonus calculator → · year-end, sign-on, retention
Frequently Asked Questions
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More on Wisconsin
Salaries by profession, top-paying roles by industry, and an economic breakdown for Wisconsin in 2026.
Tax brackets, standard deductions, and take-home estimates for Wisconsin in 2026.
Adjust filing status, 401(k) for your exact 2026 take-home in Wisconsin.