Tech

UX Designer Salary in Wisconsin (2026)

Average UX Designer pay in Wisconsin

$94,340/year

≈ $45/hour before tax

Middle 50% earn $71,020–$103,530

US average: $117,490

Source: BLS, May 2025 · Web and Digital Interface Designers

After tax (single filer)

$71,107/year

$5,926/month · effective tax rate 24.63%

  • Federal $11,925
  • State $4,092
  • FICA $7,217
  • Take-home

Pay by role in Wisconsin

  • Director / VP Design$185,000–$345,000+ TC
  • Senior UX Designer (Clinical / Epic)$125,000–$200,000
  • Senior UX Designer (Insurance)$118,000–$185,000
  • Senior UX Designer (Retail / E-comm)$118,000–$185,000
  • Senior UX Designer (Payments / Fintech)$125,000–$200,000
  • Senior UX Researcher$125,000–$200,000
See all 10 roles with notes
See the full tax breakdown
CategoryAmount
Annual Take-Home Pay
$71,107
Monthly Take-Home Pay
$5,926
Biweekly Take-Home Pay
$2,735
Hourly Take-Home Pay

based on 2,080 hrs/year

$34/hr
Federal Tax
$11,925
State Tax
$4,092
FICA Taxes
$7,217
Effective Tax Rate

total taxes ÷ gross salary

24.63%
Estimates only — not tax advice. · Full disclaimer →

Not all UX Designers earn the same — not even close

Wisconsin's UX designer market is anchored by Epic Systems Verona (~12K WI employees, the country's largest healthcare software UX team designing clinical UX for ~78% of US hospital beds via MyChart + Hyperspace + Haiku + Canto + Limerick mobile + Cosmos research portal), Northwestern Mutual HQ Milwaukee (advisor platform + member portal + investment app UX), American Family Insurance HQ Madison, Kohl's HQ Menomonee Falls (e-comm + app UX), Fiserv HQ Brookfield (bank platform UX), Harley-Davidson (dealer + e-comm + connected motorcycle UX), plus Aurora Advocate + UW Health patient-facing healthcare UX.

Director / VP Design

$185,000–$345,000+ TC

Epic Director Design · NM VP Design · Kohl's Director · Fiserv Director · senior leadership

Senior UX Designer (Clinical / Epic)

$125,000–$200,000

Epic Verona clinical UX · MyChart + Hyperspace + Haiku · ~78% US hospital beds reach

Senior UX Designer (Insurance)

$118,000–$185,000

NM advisor + member portal · American Family · CUNA Mutual · WPS · advisor + member + claims UX

Senior UX Designer (Retail / E-comm)

$118,000–$185,000

Kohl's · Harley-Davidson e-comm · Trek Bicycle · Snap-on · conversion + checkout + browse UX

Senior UX Designer (Payments / Fintech)

$125,000–$200,000

Fiserv · Robert W. Baird advisor tools · CUNA Mutual · bank + advisor + investor UX

Senior UX Researcher

$125,000–$200,000

Epic research · NM research · Kohl's research · qualitative + quantitative methods specialty

Senior Product Designer (B2B)

$130,000–$200,000

Johnson Controls + Rockwell + Snap-on + Manitowoc · industrial + dealer-tool UX specialty

Senior Content / UX Writer

$98,000–$155,000

Epic content · NM content · Kohl's content · microcopy + IA + content design specialty

Mid-Level UX Designer (3-6 yrs)

$82,000–$125,000

Functional UX designer at WI Fortune 500 · transitioning to senior band

Junior UX Designer (0-3 yrs)

$58,000–$88,000

UW-Madison School of Human Ecology + UW-Stout Industrial Design + MIAD + Marquette pipeline · entry portfolio

Worth knowing: Epic Systems UX team is the country's largest healthcare-software UX organization and a feature most national UX surveys understate for WI. Epic's clinical UX team designs the user interfaces flowing through ~78% of US hospital beds running Epic EHR — including MyChart patient portal (~150M+ active US patients), Hyperspace clinical workstation UI, Haiku + Canto + Limerick mobile clinical apps, plus the Cosmos research portal. Senior Epic clinical UX designers clear $125-200K TC. Northwestern Mutual UX Milwaukee operates substantial advisor platform + member portal + investment app UX for the country's largest mutual life insurer. American Family Insurance UX Madison anchors auto/home insurance digital UX. Kohl's HQ Menomonee Falls operates substantial e-commerce + app UX across ~$17B revenue + ~30K-product catalog. Harley-Davidson connected motorcycle UX (post-2014 Harley-Davidson Connect program) supports premium B2C + lifestyle UX. UW-Stout Industrial Design is one of the country's most respected industrial + UX design programs supporting WI design talent pipeline. WI's 7.65% top bracket catches Senior + Director UX comp at $250K+ TC but is substantially lower than MN's 9.85% top.

Sources & Methodology

Salary figures are market estimates for UX Designers in Wisconsin and vary by employer, specialty, seniority, and metro. Take-home math assumes a single filer with no dependents, the standard deduction, and Wisconsin 2026 state rates. Local taxes, insurance premiums, and pre-tax contributions will move your number — run the calculator for your own situation.

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